Marketing is much more than the shiny, branding side of your business.
When done right, it can help to drive you forwards towards your business goals, becoming money well spent. That’s why it’s so important to have a long-term strategy for your marketing, rather than creating campaigns and adverts on the fly.
Below we look at the key processes for creating an effective marketing strategy.
The main thing to remember is that your marketing strategy should not be created in isolation. It should be firmly rooted in your overall company goals for the year, so that it is effective, strategic, and measurable. For each goal you should have a list of marketing actions broken down into a 12 month cycle. These will take into consideration the products, platforms, audiences and key dates that you have identified as part of your strategic planning process. Once this is set-up, all you have to do is follow the plan each month – simple!
